The availability of lifestyle-branded exterior furnishings at major home improvement retailers provides consumers with accessible options for enhancing their outdoor living spaces. This retail strategy connects recognized design aesthetics with the convenience and affordability of a large chain store.
This merchandising strategy offers several benefits. It provides a trusted brand association, potentially easing purchase decisions. The accessibility of a large retailer also allows a broader consumer base to acquire products that might otherwise be perceived as higher-end. The arrangement brings designer style within reach of a greater demographic, influencing the overall market for outdoor dcor.