The concept centers around a social activity designed for interactive amusement while viewing the 2003 holiday film, Elf. It typically involves participants consuming alcoholic beverages when certain events, phrases, or character actions occur on screen, as pre-determined by a set of rules. For instance, a player might take a sip whenever Buddy the Elf expresses childlike wonder or when the phrase “Santa Claus” is uttered.
The appeal of such an activity lies in its ability to enhance the viewing experience, transforming a passive activity into an engaging and interactive one. Furthermore, these informal gatherings foster social interaction and camaraderie among participants. The format provides an opportunity for lighthearted enjoyment and adds an element of unpredictability to the familiar narrative of the holiday classic. Historically, film-themed social activities have grown in popularity, providing an alternative means of celebrating and engaging with popular culture.