A promotional string, often alphanumeric, provides a discount on the purchase of distinctive apparel designed for sporting events. These codes, when applied during online checkout, reduce the final cost of items like team-themed overalls, commonly referred to as game bibs. For example, entering “SCOREBIG15” at checkout might deduct 15% from the total price.
The strategic deployment of these incentives serves as a crucial marketing tool for businesses aiming to boost sales and attract new customers. Historically, retailers have used such promotions to clear out excess inventory, incentivize bulk purchases, or reward customer loyalty. The practice encourages price-sensitive consumers to finalize their purchases, contributing to overall revenue growth and enhanced brand visibility.